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Capital croissance PME (CCPME) becomes a minority shareholder of Lanla, the No. 1 firm in measuring and managing the customer experience for major Quebec companies

Mont‑Saint‑Hilaire – Proud partners since 2011, Lanla (lanla.com) and Capital croissance PME (capitalcroissancepme.com), a fund managed by Desjardins Business – Capital regional et coopératif, announced today that CCPME has purchased $2.5 million in Lanla shares. The fund’s entry into Lanla’s shareholding marks its third investment in the company and ushers in the next stage in the steady growth of the firm. Founded in 2002, Lanla is expanding its services with the soon­-to-be-released mobile platform Wizper™ (wizper.com).

“CCPME’s investment already has a favourable impact on the growth of our company through the hiring of specialized resources and an increase in our production capacity, said Luc Brousseau, President and CEO of Lanla. Thanks to its flexibility, creativity and interest in the Wizper ™ project, Desjardins has stood out as a first-class partner among the many different venture capitalists we have met with.”

“Since 2011, we have supported the growth of Lanla, the undisputed leader in its field in Quebec, said Luc Ménard, Chief Operating Officer of Desjardins Business – Capital régional et coopératif. We are proud to support this flagship in the launch of Wizper®, an app that will revolutionize the support of large companies in customer experience measurement and management.”

Wizper™ is an AI‑driven mobile app that analyzes survey results. The platform is designed to analyze and interpret satisfaction surveys, online reviews, social media posts, and operational data for retail businesses, restaurants, hotels, financial institutions, and service companies. It generates detailed and actionable advice so that managers can improve both their customers’ experience and their company’s performance. The app also offers real‑time detractor management/recovery tools (NPS™) and a library of training modules and management courses.

About Lanla

Founded in 2002 by childhood friends Luc Brousseau and Christian Watier, Mont‑Saint‑Hilaire‑based Lanla specializes in measuring and managing the customer experience. Now a leading Quebec firm, Lanla comprises 60 employees and serves close to 100 major companies throughout the province. Whether revising a company’s strategy, updating service standards, developing a business culture centred on the customer experience, measuring the behaviour of customers in their natural environment (e.g., in store or online), or measuring the economic impact of customer experience‑related decisions, Lanla’s team of experts is unmatched.

About Capital croissance PME

Capital croissance PME is an investment fund capitalized in equal parts by Capital régional et coopératif Desjardins and the Caisse de dépôt et placement du Québec. CCPME is committed to providing Quebec SMEs with patient capital to support them in their expansion, R&D, business acquisition, and productivity optimization projects. Our specific focus is the economic development of companies located in all regions of Quebec. We also strive to promote business succession strategies that keep SME ownership in Quebec.

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Information (for press only):

Lanla
Mathieu Lavallé
514-947-7628
mlavallee@tactconseil.ca
Capital croissance PME
Richard Lacasse
Media Spokesperson
418‑835‑8444 or 1‑866‑835‑8444, ext. 556 3163
media@desjardins.com