To value and nurture the best of Québec entrepreneurship

Acquisition of shares $750,000


With support from the Capital croissance PME fund, the current leaders took over from the founders of Attraction with the aim of continuing the company’s expansion.


Logo Attraction


Founded in 1980 in Lac Drolet in the Eastern Townships, Attraction is a designer, manufacturer and decorator of promotional apparel with about 100 employees. 

Logo CCPME (sans descripteur) FR

Capital croissance PME, the combined strength of Capital régional et coopératif Desjardins and the Caisse de dépôt et placement du Québec, is an investment fund with the primary mission of providing patient capital to Québec SMEs to carry out a variety of expansion projects. It strives in particular to keep SME ownership in Québec as entrepreneurs start thinking about taking their retirement. Managed by Desjardins Business Capital régional et coopératif, CCPME is designed to meet the financing needs of Québec companies, primarily in the form of subordinated loans of less than $5 million.

Charles Martel
Investment Manager
819 821-3220, ext. 7212004
Jean-François Dion
Associate Vice-President
819 821-3220, ext. 7212003
Sylvain Dupuis
Managing Vice-president, Investments
514 281-8612